Key Responsibilities: -
Lead the development and implementation of audience centric digital strategies within integrated project communications strategies, working closely with the project team, particularly public engagement campaigners, and digital fundraising specialists to translate campaign objectives into digital engagement opportunities. Identify strategy KPIs and metrics, ensuring they align and contribute to the country's integrated supporter journey and campaign objectives.
Digital Campaigners may be given oversight of specific channels. Provide ongoing channel analysis and identify strategic direction for optimization, testing and increasing engagement according to the country strategy.
Collaborate with project teams to produce appropriate, innovative and original content for online audiences and/or digital delivery using your understanding of issue framing, storytelling and platform optimisation. Where required, this includes overseeing the briefing and production of digital content, such as video, animation, images for social media and interactive content, either through collaboration with GPSEA’s creative unit or external partners.
Using available tools, including organic and paid digital marketing techniques, identify, propose, and implement appropriate approaches and platform optimisation/SEO strategies to deliver greatest impact for campaigns while adhering to GPSEA protocols and the organisation’s identity/editorial standards.
Identify evidence and research-based opportunities to develop, test, and implement innovative new tools and techniques for online communications and campaigning to engage audiences and increase our impact, within and across projects.
Align with project team and Malaysia Programme Manager, as well as the Public Engagement, Fundraising, and Actions Teams on strategic direction and goals as well as setting KPIs.
With guidance from the Programme Manager, implement strategies for acquiring new supporters, at the same time deepening engagement and building agency with our core audience in alignment with the country journey.
Work closely with Public Engagement Campaigners to help them develop and deliver integrated online-offline community building and deepening strategies.
Work closely with Public Engagement Campaigners and/or KI coordinator to identify and initiate contact relevant key influencers, creators, and producers for collaboration, inline with campaign and audience-centred objectives and ensure an integrated KI strategy and a supporter journey are in place.
Set timelines and deliver strategic digital plans and content for multiple projects simultaneously, as required. Identify and assess any issues or broken moments in the digital engagement journey using campaign indicators, insights, testing and social listening to optimise and deliver the right message, at the right time, on the right platform to the right audiences for maximum impact. BUDGETS: Budget and monitor expenditures related to the function digital campaigner and for digital engagement within project teams.
MONITORING AND EVALUATION
Deliver compliance and quality standards on both GPSEA’s owned and non-owned digital channels. Contribute to monthly and quarterly digital performance / KPI reports. Show a deep understanding of GPSEA’s identity, editorial, and legal standards, ensuring adherence to, and advocating, best practice and innovation in your approaches and production work.
• Bachelor’s Degree in Communications, Multimedia Studies, or equivalent industry experience.
• Strong skills in written and spoken Bahasa Malaysia and English.
• Digital storytelling and writing expertise and experience across platforms.
• Knowledge and/or experience in digital content production and marketing including SEO, email marketing, channel strategies and working with audience journeys and segmentation.
• Experience in testing and optimization strategies.
• Knowledge and/or experience in the digital advocacy needs of a campaigning organization/environmental organization.
• Knowledge and/or experience in developing and managing the implementation of campaign communications strategies.
• Experience and confidence in working with digital tools including analytics applications and content management systems.
** For full review of the position and application form, please go to our website: - https://www.greenpeace.org/malaysia/act/jobs/digital-campaigner/
Job Types: Full-time, Contract
Salary: RM4,000.00 - RM5,500.00 per month
Cell phone reimbursement
Work from home
Monday to Friday
Work Remotely: Yes