Job Details

Job Descriptions for Digital Marketing Specialist

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (i.e., Facebook, LinkedIn, Instagram, and Twitter)
• Launch optimized online advertisements through Google AdWords, Facebook, etc. based on desired goals
• Be actively involved in SEO/SEM efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update web pages
• Oversee and manage all the social media accounts
• Collaborate with designers to improve user experience
• Build an inbound marketing plan
• Lead the planning and execution of marketing campaigns (e.g., video production)
• Measure performance of digital marketing efforts using Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Job Requirements for Digital Marketing Specialist

• Degree or higher qualifications in Marketing, Digital Technologies, or any other related field; equivalent working
• Preferable to have 2 years of experience or more in similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Proven skills and experience in creative content writing (e.g., social media posts, blog articles)
• Social media literacy
• Familiarity with web design
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Sense of ownership in your performance and its impacts on the company's success
BSc/BA in marketing, digital technologies or relevant field