- Opportunity within a company well-known for their games
- Strong opportunities to progress your career
- Great opportunity for a game enthusiast
Our client is an established firm creating and operating games with fun and fulfilling experiences across various platforms.
The Job
You will be responsible for :
Managing the execution of performance marketing campaigns with a main focus in social media (Facebook, Instagram), Google Ads and ad-tech networks.
Optimising digital marketing campaign performance and paid marketing budget to increase user acquisition, engagement and revenue for online games.
Assisting in digital media partner evaluation, to improve user acquisition strategy and ensure marketing budget efficiency.
Generating compelling creatives that are based on campaign performance and audience insights.
Conducting A/B testing to improve efficiency in user acquisition and maximise ROI.
Collaborating with product team to define, measure and improve key business metrics
Gathering campaign performance data and presenting it in a transparent and easily-understanding way to enable data-driven decision making.
Liaising with internal teams to improve data quality and comparability.
Proactively providing full transparency into campaigns
Staying ahead on new technologies and methodologies
The Profile
You have at least 2 years’ experience in digital marketing in a similar role (paid social ads, Google ads, marketing campaign planning and execution).
Strong understanding of online advertising metrics (CPI, CPA, CTR, CVR, CPC, ROAS, ROI, LTV) is essential for the role
Knowledge of performance marketing in online gaming industry or mobile app marketing will advantageous
You have strong data analytics skills, a good sense of numbers,
You are detail-oriented, have good time management skills and able to work in a fast-paced environment.
You are able to work independently as well as part of a team.
Ref: 81730214
Snaphunt Pte Ltd
