Responsibilities:
To develop and execute the Trade Marketing Plan in achieving the marketing and sales objectives in Modern Trade channel through the implementation of appropriate in-store developments, promotions and product mix.
To lead in the conceptualization and execution of trade promotions in assigned accounts, from promotion mechanics, POSM design concepts, stock planning, to the final mile of trade implementation with seamless execution.
To constantly evaluate and improve shoppers’ engagements at home bays and promotion spaces so as to lead to greater association and more effective value proposition of the products.
To customize and implement successful product merchandising planograms in different retailers in order to optimize shopper conversions and engagements.
To understand category optimization and management principles, and the ability to analyse the historical sales records so as to recommend category performance improvements.
To analyse the effectiveness of all trade promotion plans implemented in areas of products, tactics, trade investments and displays, and recommend appropriate improvement plans.
To effectively manage resources with effective allocation and utilization of marketing funds in line with brand and channel strategies.
RELX Technology
