The Basics Of Building Your Visual Brand
The Financial Diet is the organizer
The Studio at TFD Presents The Basics Of Building Your Visual Brand, an e-course to help build and refine your brand presence.
About this Event
In this four-week intensive course with TFD co-founder and designer Lauren Ver Hage, we’ll cover everything you need to get the visual packaging of your side hustle, small business, or personal brand up and running (and living up to the professional appearance it deserves).
Three immersive 90-minute seminars with real-time Q&As will culminate in a two-hour final group critique class, where the instructor takes each student’s project and reviews it live. A cap of 30 students means this course will be intimate and bespoke, and each student will walk away with a visual brand for their project of choice that is refined, original, and easy to build on.
The course will also feature a dedicated, private Slack that will be available for the entire duration of the course for continued collaboration, networking, feedback, and community-building with your fellow students. Each course will also feature a 45-minute Office Hours live Zoom with Lauren to answer one-off questions and liaise with students.
You don’t have to be a designer to take this course — you just need a creative eye, a few key tools, and a willingness to learn!
4- week course:
Wednesday, April 7, 2021 - 6:30pm - 8pm (EST)
Wednesday, April 14, 2021- 6:30pm - 8pm (EST)
Wednesday, April 21, 2021 - 6:30pm - 8pm (EST)
Wednesday, April 28, 2021 - 6:30pm - 8:30pm (EST)
Weekend Crash Course:
Saturday, May 22, 2021 - 11am - 3pm (EST)*
Sunday, May 23, 2021 -11am - 3pm (EST)*
*Lunch is scheduled from 12:30pm - 1:30pm (EST).
Top-Level Takeaways From This Course:
The ability to create a brand look and feel from scratch
The know-how to produce meaningful and engaging content that is aesthetically coherent
The ability to discern and execute the right visual social media and digital strategies for your brand
Working knowledge of the most essential graphic design practices and the thought process behind these principles
Real-world, applicable exercises that you can follow along with and use as practice for your own branding
The ability to develop a creative pitch that unifies visual design with savvy business strategy to help you monetize your content or project
Real-time critiques and advice on your current branding by a veteran designer who has built the visual identity of several successful businesses
Basic proficiency in some kind of online or app-based art software is required
Examples of suitable tools: Canva, Easil, Stencil, Photoshop, Illustrator, InDesign, Adobe Spark
Students will be expected to present one assignment for the group critique that takes place for the duration of the class on Week 4 (or Day 2 of the weekend session)