Twitter and Snapchat are technically rivals in the social media marketplace, but the two companies recently joined forces to make sharing tweets in Snapchats much easier. The new cross-platform share option is available for Twitter on iOS right now, and it’ll hit Android soon.
The social media giant announced today in a blog post that, along with efforts to elevate content from friends and outlets designated as “high quality,” the site will be working to push local news offerings to the top of users’ feeds.
For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale.