The new logo for the Visit Malaysia Year 2020 campaign has been mocked by netizens for its poor design. Designed to look like a postage stamp, the logo carries the tagline “Travel. Enjoy. Respect.”.
It features an Orang Utan with its arm around a proboscis monkey and a turtle on the beach, as well as the Petronas Twin Towers in the background. According to the press statement, the logo is intended to be a “colourful portrayal” of Malaysia’s treasured flora and fauna.
Some netizens wondered how the logo was approved, commenting that it was “hideous”, “embarrassing” and not reflective of the advancement made by Malaysia. Others said the logo was a representation of mediocrity and it seemed as if the logo was created using Microsoft Paint or PowerPoint.
Tourism and Culture minister Datuk Seri Nazri Aziz said the logo was designed by its in-house design department and that the team has been in charge of designing all Visit Malaysia Year logos since 1990, reported The Star. In response to the online flak, he said that criticism is normal and the consensus of the whole country cannot be achieved. If so, the logo will not be completed by 2020. He added that the logo was meant for tourists rather than the locals, and that he trusts his staff members instead of netizens.
A+M has reached out to Tourism Malaysia for more comments.
Visit Malaysia 2020 is a crucial development to help the country welcome a total of 36 million tourists and register RM168 billion in tourist receipts by 2020, which is part of the Malaysia Tourism Transformation Plan goals.
The campaign will be aligned with the World Tourism Organisation’s “Travel. Enjoy. Respect” movement launched last August, which encourages tourists to become a catalyst for positive change towards a better future. It also welcomes tourists to experience Malaysia’s hospitality and diverse tourist attractions.
Author Info: This article was first published by Janice Tan on Marketing-Interactive