Singapore marketing and sales salary guide 2018

This is according to a recent report by recruitment firm Robert Walters, which added that overall salary increments are likely to range between 10 to 15% on average.

Singapore marketing and sales salary guide 2018 | BEAMSTART News

- From our Sponsors -

Are you a specialist in marketing areas such as commercial excellence, digital marketing and e-commerce? Well, the good news is your role will likely continue to be in demand in 2018, in both replacement and newly created roles.

This is according to a recent report by recruitment firm Robert Walters, which added that overall salary increments are likely to range between 10 to 15% on average. The report said that professionals with experience in digital marketing and e-commerce were “especially in demand”. This is due to changes in consumer shopping behaviour coupled with retail companies increasingly looking to develop agency functions in-house. As a result, there was a rise in demand for candidates with expertise such as store design. The job market for marketing roles in the industrial sector was also robust, the report added.

Hiring levels also remained positive within the FMCG, retail, luxury and healthcare sectors in 2017.

A rise in demand for digital marketing was also observed in traditional industries such as insurance, asset management, education and consultancy. There was also a demand for data-driven experts who are capable of handling roles related to performance marketing and social.

In the healthcare industry, firms focused on developing specialised functions, such as business intelligence, salesforce effectiveness and new product planning. This raised demand for candidates adept at corporate strategy development, as well as strategic innovation. According to Robert Walters Asia, this trend is likely to continue in 2018.

Moving forward, the recruitment firm anticipates that companies in the consumer and healthcare industries will look to hire candidates with more hybrid competencies. This will go beyond traditional sales, business development and marketing skills.

Employers will be interested in candidates up-to-date with digital trends and strong analytical skills, as data analytics continues to have an important role in decision making. Candidates who are also “resilient in the face of change” and those who can multi-task will be particularly in demand. This is due to the likelihood of continuing structural chances and mergers and acquisitions in 2018, the report added.

Due to economic uncertainty, hiring for sales roles only increased in the second quarter. Both junior and senior sales candidates were in demand, especially those with proven ability in developing new markets. Candidates were found on average to receive salary increments of 15%. More competition for skilled talent is expected, raising salary expectations.

“Within the industrial and service sectors, we believe that hiring managers will be on the look-out for sales professionals who can sell consultatively, and those who can move from commoditised product sales to integrated solution selling,” the report explained.

Here’s how much you should be expecting in 2018 (if you are switching jobs):

Author Info:
This article was first published by Vivienne Tay on Marketing-Interactive


- From our Sponsors -

Latest Jobs

Quality Assurance Lead



Full Time

Salary Undisclosed

Content Writer (Esports / Gaming)


Petaling Jaya, Malaysia


MYR 400 — MYR 600 monthly

News Editor

British Broadcasting Corporation

Hong Kong, Hong Kong (香港)

Full Time

Salary Undisclosed

Full Stack Developer - Financing Domain

OnDemand Agility


Full Time

SGD 4050 — SGD 4300 monthly

EA Personnel (Work Pass)

Trinity Employment


Full Time

SGD 2000 — SGD 3500 monthly

Senior Events Manager/ Director

Thomson Reuters

Singapore , Singapore

Full Time

USD 17000 — USD 25000 monthly

Digital Marketing Intern

Undrcut Digital Marketing



SGD 1000 — SGD 1500 monthly

Influencer Marketing Associate


Yogyakarta, Indonesia

Full Time

SGD 400 — SGD 1000 monthly

English Content Writer


Jakarta, Indonesia

Full Time

SGD 300 — SGD 600 monthly

Fund Accountant

Decacorn Capital


Full Time

SGD 2500 — SGD 5000 monthly

BEAMSTART is a hub for everything Startups, Entrepreneurship, and Innovation. Connect with a global community of people, and stay updated with the latest news, events, and opportunities.


Download the Community App

Connect with the BEAMSTART Entrepreneurship Community from the palm of your hands. Connect with CEOs/Founders, Investors, Business Leaders, and Professionals. Download below to instantly form partnerships and discover opportunities:

PlayStore ButtonAppStore Button

© 2016 - 2021 BEAMSTART. All Rights Reserved (Legal).