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Singapore startup, Novocall becomes best selling application on AppSumo

Crossing 2,270 purchases in a single month, amounting to over SGD $153,230 in sales.

BEAMSTART17 Oct, 2018

Singapore startup, Novocall becomes best selling application on AppSumo

Singapore startup Novocall becomes one of the best selling applications listed on AppSumo, generating over 2000 purchases last month alone, grossing over SGD $153,230 in sales.

Novocall is a web-based software "widget" that aims to simplify how users contact businesses from web hits to phone calls and conversations, simplifying the sales and marketing process for anyone with a phone number on their website.

It was founded by three Singapore University Technology and Design (SUTD) students, Huang Jing Jie, Amos Choo, and Jiong Han, back in September 2017.

Upon registering for a free account, users can easily integrate the widget on their websites with minimal coding to begin capturing leads of their visitors. 

Website visitors can easily submit their contact information upon engaging with the widget (screenshot below).

Novocall also integrates with other communication services such as Whatsapp and Slack. 

Prior to being one of the top grossing products on Appsumo, Novocall was a fledgling startup — facing difficulties in raising investment capital and gaining media publicity. In fact, the founders nearly depleted all their savings put into the company in pursuit of building Novocall.

Today, several notable local institutions that have deployed Novocall's technology for their businesses. Some of them include Singapore Management University (SMU), Ngee Ann Polytechnic (NP), and Nanyang School of Fine Arts (NAFA).


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