Review site Trustpilot says it’s creating more transparency around how businesses respond to consumer reviews. Founder and CEO Peter Mühlmann told me that while “the vast majority of companies” are using their ability to flag questionable reviews in “exactly the right way,” there’s a small minority who are potentially “ruining it for everyone” by aggressively […]
Advertising might be dull for you, but it’s something your business can’t survive without! Experts say you should spend at least an hour a day on marketing and looking for ways to promote your business. The easiest way to endorse a business is by getting the word out, and that is where advertising comes in. […]
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