Singapore — Online partnerships platform, BEAM today announced InfluencerConnect, a new addition allowing businesses (and existing BEAM users) to connect with and hire influencers (models, bloggers, ambassadors) directly via the BEAM mobile app or website.
The move is part of a broader initiative of connecting brands & business owners directly with influencers offering promotional/endorsement related services as an alternative to mainstream advertising, due to the rising costs lately.
As of today, a brand new ‘influencer’ category has been added to the people tab on both the BEAM website and mobile app, allowing users to filter a list of influencers when toggled.
Users can easily exchange messages with influencers, trade services with each other, and follow their profiles to receive broadcasted updates.
Influencers can easily opt-in to be discovered by setting their profile category as ‘influencer’ upon signing up via the 'Edit Profile' page.
Influencer accounts are also automatically verified to ensure authenticity and transparency on the platform.
A green checkmark will appear next to profiles that are verified, indicating that they are original accounts owned by the influencers themselves
BEAM will also be rolling out tools to facilitate safe transactions in the near future, with deeper integrations between existing features like media and events.
"As the costs of mainstream advertising continue rising, we believe that influencers bring tremendous value to businesses, especially startup companies, who have lower marketing budgets. We hope to simplify the process of bridging the gap between the two, and hopefully ignite new collaborations and partnerships”, mentioned Kenneth Ho, CEO of BEAM