Out of Ideas? Use this One Tip to Create More Content Than You Can Handle

Coming up with ideas is challenging. Use this one powerful concept to save you time and energy without affecting much of your schedule.

Ben Sim

7 May, 2017

Out of Ideas? Use this One Tip to Create More Content Than You Can Handle | BEAMSTART News

- From our Sponsors -

If you are reading this, you probably have been struggling in the field of content creation. You may have wrote a few good pieces but you have ran out of ideas.

This advice doesn’t come from me. It comes from serial entrepreneur Gary Vaynerchuk. Without fail, he and his 700 person strong team at VaynerMedia have produced content out consistently. He developed a system to do it that can be summed up in 3 simple words.


It’s an important mindset shift that applies to any format, be it text, audio or video.

Before we proceed, we must ask ourselves this one question:

Why do we go online for?

Really. We surf the web, use the internet whatever you call it. But why do we go online?

Some go online to book tickets, some go online to check prices and get coupons, some just go online to watch YouTube videos.

But whatever it is that you do, the internet is a place of information. You go online to consume information. You can’t literally grab a drink out of your computer screen. Everything that exists on the web exists in the form of information.

Knowing that the internet is a place of information, we can go about our content creation in a way that serves that need.

Now, let’s understand the three words - “Document Over Create.”

The logic behind this approach stems from the idea that we consume information more than we create it.

With the amount of things we consume (videos, posts, memes), we have recorded a wealth of ideas in our heads.

Whenever somebody asks us something, we never hesitate to say what we know. We never have speaker’s block (like how Seth Godin poetically illustrated here.)

We can translate that attitude into our content creation.

Instead of trying to make every single post or video perfect, we should aim to catalogue all the thoughts and ideas we have.

There should be a perfect post produced regularly. But don’t let that stop you from creating a catalogue of content in the meantime.

How Gary does it is by having a camera crew follow him wherever he goes (his meetings and his daily business) and pick out the best parts for a daily vlog to post on Facebook and YouTube.

From that vlog, if the editor’s find a few good quotes, they would create quote cards for Instagram.

Great nuggets of information suitable for audio would be uploaded onto SoundCloud.

A single source of footage is distributed into multiple mediums.

His team documents instead of consciously trying to create.

This approach creates a tonne of content daily that shows up on people’s newsfeeds over and over again.

This in turn creates content frequency and puts him in the best position to be top of mind of his fans.

Now, if you are only a one person crew, there are other ways to go around it.

Firstly, you should have a notepad with you at all times.

Your mind is far more creative than you think.

In just a day, you have more than 100 thoughts and ideas (conservatively).

We have 100 block of 10 minutes a day (that’s how I got the calculation).

Any of you who wrote a diary before gets a strong sense of nostalgia when you read your old entries.

Some of you forgot what happened. Some of you were even surprised on how well you explained yourself.

Build a portfolio of your thoughts. Document them and vet the ones to publish.

Be the best diary writer EVER.

To wrap up, this is a quote from Gary himself:

“We should be more concerned about showing people the process that we are going through, than the advice that we think we are supposed to give.”

If you can’t create, distribute.

There is no excuse.

Just start.


Written by Ben Sim from iPrice Group.

- From our Sponsors -

Latest Jobs

Chief Executive Officer

Healthuno Healthcare India

Chennai, India (इंडिया)

Full Time

Salary Undisclosed

React Native Developer

SegWitz Sdn. Bhd.

Bandar Puteri Puchong, Malaysia

Full Time

MYR 4000 monthly

Affiliate Marketing Manager



Full Time

SGD 2000 — SGD 2500 monthly

Senior Analyst, Product


Petaling Jaya, Singapore

Full Time

Salary Undisclosed

Strategy and Growth Lead


Jakarta, Indonesia

Full Time

Salary Undisclosed

3D Creative Designer


Singapore , Singapore

Full Time

USD 4000 — USD 7000 monthly

Business Development Manager


Kuala Lumpur, Malaysia

Full Time

MYR 10000 — MYR 30000 monthly

Business Development Intern


Damansara Uptown, Malaysia


MYR 400 — MYR 500 monthly

HR Consultant/Recruiter

Fortune Cookie Wisdom Pte Ltd

Remote, Singapore

Contract / Freelance

Salary Undisclosed

Business Development Manager


Kuala Lumpur, Malaysia

Full Time

Salary Undisclosed

BEAMSTART is a hub for everything Startups, Entrepreneurship, and Innovation. Connect with a global community of people, and stay updated with the latest news, events, and opportunities.


Download the Community App

Connect with the BEAMSTART Entrepreneurship Community from the palm of your hands. Connect with CEOs/Founders, Investors, Business Leaders, and Professionals. Download below to instantly form partnerships and discover opportunities:

PlayStore ButtonAppStore Button

© 2016 - 2022 BEAMSTART. All Rights Reserved (Legal).