Shopee wants to be everywhere in the world; now entering France after Poland and Spain

Shopee is already in Southeast Asia and Latin America, with plans to enter India


Carl Adrian

20 Oct, 2021

Shopee wants to be everywhere in the world; now entering France after Poland and Spain | BEAMSTART News

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Shopee, the largest online marketplace in Southeast Asia, has grand ambitions to dominate the e-commerce industry.

The company is reportedly entering several European countries as part of an extremely aggressive push to capture the market.

Key Highlights

  • Shopee has recently expanded its operations to France without making any changes to its brand name.
  • In France, Shopee will compete with major players such as Amazon, AliExpress, and local portal Cdiscount.
  • The company began its aggressive European expansion early September, entering Poland and subsequently Spain.

Why It Matters

  • While Shopee's expansion into the European market has its own set of localizations, it appears that the company's website and mobile apps follows a similar interface layout to its Southeast Asia counterpart.
  • In just a short span of time, Shopee is already one of the top Android apps in Poland and Spain.
  • Shopee currently has 343 million monthly visitors, with revenues expected to cross $5 billion this year.
  • The company is also growing aggressively in Latin America, with operations in Mexico, Chile, Colombia, and Brazil.
  • Shopee is also reportedly planning to expand to India, where it is currently ramping up hiring in the country.

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