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China doubles down on regulation of livestream e-commerce · TechNode

Livestream e-commerce has become essential to marketing in pandemic-era China—more than 4 million e-commerce sessions were streamed in Q1 2020.

  • China is taking aim at its flourishing livestream e-commerce market with the introduction of new regulations released Friday from seven government agencies including the nation’s top cyberspace watchdog and market regulator.
  • Why it matters: The new rules are the latest in China’s tightening grip on the internet sector.
  • Regulators have in recent months stepped up antitrust regulations on tech firms and halted fintech firm Ant Group’s mega dual listing.

TECHNODE.COM26 Apr, 2021

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