Changsha-based Xingsheng serves community families across 14 provinces, with strong footprints in southern and central China.
The business allows consumers to purchase fresh produce and other daily supplies through a WeChat mini-programme, and then pick up the products from branded convenience chain stores in their neighbourhood.
Its gross merchandise volume (GMV), a metric used in the e-commerce sector to measure transaction volumes, reached 10 billion yuan ($1. 4 billion) in 2019.
The daily orders of DiDi’s community group-buying service crossed 10 million on November 11, 2020.
E-commerce platform Pinduoduo in late November unveiled its plans to raise as much as $6. 1 billion partly to expand next-day delivery for fresh produce.