India’s Simsim bags $16 million in 3 rounds

Simsim is an e-commerce company enabling community opinion leaders (influencers) to sell products to thousands of micro-communities in India.


Ismawati Asmat17 Feb, 2020

India’s Simsim bags $16 million in 3 rounds

Simsim has raised $16 million across seed, Series A and Series B financing rounds from Accel Partners, Shunwei Capital and Good Capital.

Established seven months ago, the startup’s platform has garnered over one million users, working with over 1,200 micro-community influencers.

The Simsim app is currently available to use in four different languages – Hindi, Tamil, Bengali, and English.

The platform aims to provide its users with an experience similar to offline shopping by building and enabling a network of ‘Community Opinion Leaders (COLs)’ that plays the role of the shopkeeper on its platform.

“We have just begun our journey. Before the end of this year, we want to serve our customers in 20 different languages and target to have 10 million customers on the platform,” Amit Bagaria, Simsim Co-founder, said.

Ismawati AsmatAuthor

Translator/Content Writer

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