Cruise doubles down on hardware

Ten months ago, Cruise declared it would hire at least 1,000 engineers by the end of the year, an aggressive target — even for a company with a $7.25 billion war chest — in the cutthroat autonomous vehicle industry, where startups, automakers and tech giants are battling over talent. What Cruise didn’t talk about then […]


22 Jan, 2020TECHCRUNCH.COM

Cruise doubles down on hardware

Ten months ago, Cruise declared it would hire at least 1,000 engineers by the end of the year, an aggressive target — even for a company with a $7.25 billion war chest — in the cutthroat autonomous vehicle industry, where startups, automakers and tech giants are battling over talent.

What Cruise didn’t talk about then — or since — was who it planned to hire. The assumption was that Cruise was aiming for software engineers, the perception, planning and controls, simulation and mapping experts who would help build the “brain” of its self-driving cars. And that has certainly been one objective....

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