Ensure balance between building your product and building the venture: Snapcart CEO

If you don’t have the right balance, you will find yourself firefighting without the necessary support that you need, which could jeopardise the sustainability of the business, he says While working for P&G, Reynazran Royono was frustrated that he was unable to get customer purchase information on time, which, he says, could have helped the global consumer goods brand to better position and […] The post Ensure balance between building your product and building the venture: Snapcart CEO appeared first on e27.


22 Oct, 2019E27.CO

Ensure balance between building your product and building the venture: Snapcart CEO

If you don’t have the right balance, you will find yourself firefighting without the necessary support that you need, which could jeopardise the sustainability of the business, he says

While working for P&G, Reynazran Royono was frustrated that he was unable to get customer purchase information on time, which, he says, could have helped the global consumer goods brand to better position and market its products. His frustration continued even after he moved to Boston Consulting Group, where he worked with a few multinational consumer goods companies as clients.

“On the other extreme, I saw the power of real-time analytics in industries like telco and e-commerce, where I had the opportunity to lead Berniaga.com before it was sold to OLX,” Royono, who is popularly known as ‘Rey’ in the startup world, tells e27.  “Hence the idea came about, on how we are able to apply the real-time capability we saw in online business, into offline purchase. This is uber important, given the fact that more than 90 per cent of purchases are still happening through offline channels.”

This led Rey to start Snapcart, a company that blends technology with the offline retail. Started just a couple of years ago, Snapcart has already made its presence felt, not just in Indonesia but in the Philippines as well....

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