12 Jul, 2019TECHCRUNCH.COM
With over-the-top (OTT) changing the way we consume entertainment across devices, most of the media attention is going to the big players trying to elbow their way into the streaming space with big new subscription services and original programming. Less discussed is the suite of technologies that pave the way for those services to connect to their audience and monetize the content.
Okay, it’s true video compression, identity management, analytics, front-end personalization and device-specific experience optimization are not the sexiest topics in the media world. But without those core features and functions, the OTT revolution would be dead in its tracks. And with the big providers focused on content development, user acquisition and business model optimization, development of those technologies is wide open for innovative startups....
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