15 May, 2019E27.CO
AIQ Pte Ltd, the Singapore-based AI startup announced new partnerships with Publicis Media Russia and Russia’s social media networking giant, VKontakte or VK. Publicis Media Russia has added AIQ’s computer vision and video recognition technology to its portfolio to include multi-channel solutions that connect physical media to digital assets.
As a public introduction, Publicis Groupe launched a conceptual campaign using AIQ’s visual recognition technology in major Russian cities. It allows users to interact with out-of-home (OOH) advertisements to get player incentives for Clever, an online gaming app under VK.com, Russia’s social network.
“AIQ’s image recognition technology allows contact with consumers at a deeper level and introduce elements of digital-interactive to visual offline media. In our campaign, the engagement rate in offline media was three times higher, which shows a high level of audience interest....