Apple’s first smart home device is now more affordable. But that doesn’t make it any more successful.
In February, market researcher Consumer Intelligence Research Partners (CIRP) said Amazon’s Echo products and Google’s Home devices had 94% market share in the U.S. smart speaker market. At 6% market share, Apple was far behind....
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For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale.