In today's world, consumers are becoming more demanding for quality products, especially in the fashion space. In fact, consumers today are willing to pay a premium just to get better products in the market
This 'consumption upgrade' trend has been rising in the recent years, and is an opportunity Kanves aims to tap into.
Founded by former fashion designer Jamico Lee, Kanves is a T-shirt printing & Uniform Customisation service provider focused on delivering high quality fashion products using great materials while still remaining cost effective.
With over 8 years of experience in the industry, Jamico gained most of it by previously working as a fashion designer in a GuangZhou (China)-based fashion design firm.
Since it's inception, Kanves has sold over 30,000 clothings to customers across the country, and remains a profitable bootstrapped business until today.
Jamico is now focusing on producing a brand new line of water resistance textile products, available in over 2000 different textile choices.
Moving forward, Kanves is looking to expand their team and broadening their market reach both locally and in higher spending markets.
Jamico believes that the garments that we wear everyday could become something more than what we imagine them to be — by applying them in various industries across the world.
"Creativity to me is about daring to be the odd one out. Do not give up just because of the toughness of reality, because reality won't become any easier after giving up. When you never give up, you can't fail.", mentioned Jamico in an interview.
The team at Kanves is presently fundraising to scale and to invest more heavily into R&D efforts for textile-related technologies.
The programme, which ran from mid-January to early February, was introduced after an embarrassing breach last year which saw hackers steal personal data from about 850 military servicemen and other employees from a defence ministry web portal.