Product Marketing contributes to market and competitive knowledge to drive a cohesive
effort towards main objectives. The role closely interacts with internal teams such as Sales, Digital Marketing, Communications, Customer Success and Product Development.
Product release and updates: ensure product releases and updates are successfully communicated to the customer/prospect base timely and efficiently;
Sales enablement: effectively communicate value proposition to the sales team and develop materials to support sales development (product value propositions, one-pagers, elevator pitch, etc);
Competitive watch: monitor product updates from major competitors, build competitive intelligence and communicate internally;
Researches: Distill and surface market feedback to product teams for new and existing products;
Market Segmentation: aggregate individual clients needs into broader trends/analysis;
Market Potential: Identify scalable path to grow product adoption, such as pricing, product bundling.
Branding: Unfold positioning strategies into branded touchpoints like: naming, tagline, design, key success factors, voice and personality.
Business Development: plug the gaps to build Products in a WHOLE concept, building parterships, minding scale at early stages, holding the vision and sharing it with the entire team.