US$15 bil silicon valley upstart takes on big tobacco in U.K.
LONDON (July 17): Silicon Valley startup Juul Labs Inc will begin selling its e-cigarettes in the U.K. this week, seeking to replicate its runaway U.S. success — though with a smaller nicotine hit.
A Juul starter kit — including the device, a battery charger and four liquid pods — will be available to buy online and in 250 vape stores in the U.K. this week. The company is funding international expansion with a capital increase that’s expected to reach US$1.2 billion, which would value the startup at US$15 billion.
Eiling Lim is a Malaysian independent bottler of whisky who started her business after being convinced by her husband to start her own label.
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