5 ways big brands are using branded domains to boost business
Every day, we work with and monitor organizations all over the world that applied for .brand (“dot brand”) Top-Level Domains —that is, web addresses that end with their own brand name, like .google, .microsoft and .sony. So far only about 550 of the world’s elite brands have secured a .brand, so it’s truly a greenfields space for them to explore. Especially for those of us in the domain name industry, it can be easy to get caught up in the technical, domain-focused elements of .brand TLDs. But .brands don’t stand a chance if they exist in isolation, managed by corporate webmasters… This story continues at The Next Web
Fanta is my favorite soft drink. The original, I mean. I can’t get enough of that sweet, sweet orange nectar. It’s like crack to me — if crack was invented in Nazi Germany and chugged by the Wehrmacht like lager. I’m less keen on the weird not-orange flavors though. Peach Fanta tastes a bit like mouthwash, and I’m pretty sure that Fruit Punch Fanta is repurposed industrial slurry that would otherwise be pumped directly into the Hudson River. I’m not a fan. That said, compared to some of the Fanta flavors conceived by this truly bonkers Twitter bot, fruit punch… This story continues at The Next WebOr just read more coverage about: Twitter
Russia's largest aluminum producer Rusal said on Monday it has not received a formal resignation from director Oleg Deripaska, and reiterated that its business and prospects may be affected by U.S. sanctions.